In the present digital business environment, a website is the face of any business and companies spend a lot of time and effort having one structured by leading web design and development agencies. However, the best of attempts will come to naught if you do not have a domain name that reflects the true nature of your business. Your existing and potential customers in that case will spend half their time trying to remember your business website name resulting in lost sales opportunities.
Here a few tips that you can follow to choose a perfect domain name for your company.
Include keyword and location – There are two schools of thought here. The first feels that if your business is localised, having the name of the locality or country in the domain name will help in local search engine optimisation and bring in more traffic. The second opinion is that you should think big from the beginning. After all as a business owner you will want your business to spread its wings beyond community and national borders. Having a local flavour in the name will only show that your business and operations is confined to a particular area.
Further, a keyword that reflects your business and its products and services may be incorporated in the name.
Establish ownership of the domain name – Ensure that the domain is registered in your name. This is crucial to establish ownership of the domain name which is like any piece of property. Not doing so can lead to problems later. If someone else registers the domain for another business, you’ll be in the unenviable position of not being the owner of your website! After you have bought your domain name do not forget to renew the registration lest it lapse. Of course the hosting company will send you reminders in this regard.
Don’t uses special characters – People will visit your website more frequently if they can remember the domain name easily. Hence avoid special characters in the domain name. Hyphens and dashes in between only complicate matters. On the other hand it is sometimes necessary to include them. If you require for example abc.com and find that taken, you may opt for ab-c.com. You might even get the second one at a much lower price.
Decide on the extension – The extension .com is the one with real value even though you might be encouraged to go for .net or .co in the extensions. You really do not need the exclusivity of these extensions unless of course you will be patenting your product or services or protecting a trademark at a later date.
These are some of the basics that you should follow when choosing a domain name. Always focus on one that truly brings out the value of your business or organisation.